Womens Health

WHAT IS www.WomensHealthSA.co.za?

• The website isn’t just the online version of the magazine. It’s the continuation of the overall Women’s Health brand
• To give women the information they need to live the life they want
• It is all about her and her passion points: Health, fitness, nutrition, relationships, beauty, style and career and finance
• But her real connection comes from being able to engage with experts and her peers in so many ways

CONTENT

• Dynamic content types give exciting depth to the site, allowing users to explore and engage
• Powerful flash tools provide attention-grabbing branding solutions
• Downloadable workouts, multimedia channels, interactive quizzes, editor’s web picks, popular slideshows
• Engaging community platform which improves user status as they interact
• Newsletters
• Regular conversations with Super Star bloggers
• Advanced user profiling features
• Expert advice columns across all of the key editorial pillars
• Feature content by international writers
• Social networking integration

TRAFFIC & REACH

• Monthly newsletter to subscribers
• Weekly tips newsletter that reaches subscribers

TARGET MARKET

She is:

• Educated and likely to hold a postgraduate degree
• Works hard for her money
• Affluent: Upper LSMs 8-10
• Primarily aged: 25-40

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