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Posted on: October 19th, 2012 by Women's Health

WHAT IS www.WomensHealthSA.co.za?

  • The website isn’t just the online version of the magazine. It’s the continuation of the overall Women’s Health brand
  • To give women the information they need to live the life they want
  • It is all about her and her passion points: Health, fitness, nutrition, relationships, beauty, style and career and finance
  • But her real connection comes from being able to engage with experts and her peers in so many ways

CONTENT

  • Dynamic content types give exciting depth to the site, allowing users to explore and engage
  • Powerful flash tools provide attention-grabbing branding solutions
  • Downloadable workouts, multimedia channels, interactive quizzes, editor’s web picks, popular slideshows
  • Engaging community platform which improves user status as they interact
  • Newsletters
  • Regular conversations with Super Star bloggers
  • Advanced user profiling features
  • Expert advice columns across all of the key editorial pillars
  • Feature content by international writers
  • Social networking integration

TRAFFIC & REACH

  • Monthly newsletter to subscribers
  • Weekly tips newsletter that reaches subscribers

TARGET MARKET

She is:

  • Educated and likely to hold a postgraduate degree
  • Works hard for her money
  • Affluent: Upper LSMs 8-10
  • Primarily aged: 25-40

 

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