best fragrances for your age

When Coco Chanel famously said, "Wear perfume wherever you want to be kissed," she was obviously aware of the attractant properties of fragrance. According to a Psychology of Perfume report, the biggest reason twentysomethings get their spray on is to feel more attractive to others.

"Fragrance is often seen as an equaliser," says Terry Molnar, executive director of the Fragrance Foundation. "The average woman in her twenties might not be able to buy designer clothes, but she can afford a designer fragrance, which will make her feel as if she’s part of the high-end lifestyle."

Noteworthy
Uplifting florals, like jasmine, lily of the valley and magnolia, top the list. For daytime, go light with Christian Dior Miss Dior Cherie (from R845 for EDP); for a date, opt for a floral with woodier notes and a hint of vanilla and musk, as in Guess Seductive Wild Summer (from R650 for EDT) or the oriental notes of CK One Shock (R385 for 50ml EDP).