By Megan Flemmit; Photography by Unsplash
Change your hair, change your life.
Over the past few years we’ve seen many hair trends come and go, from Ombre hair to Rainbow hair, but none of them have been quite as magical as this new trend. Inspired by the iconic colour-changing hair scene in the 1996 movie The Craft, occultist Lauren Bowker and her exploration house THE UNSEEN, have invented colour-changing hair dye that will leave you spellbound.
How It Works
The FIRE dye is responsive to the environment you’re in so it changes colour when the temperature fluctuates. “When heat hits the pigment, or if the cool hits the pigment, it changes the bonds of the chemistry to give you a different colour, so it’s like a chemical reaction,” Bowker told Dazed.
An idea is only an idea untill someone makes it happen! 6 months ago @ilikegrey and I were watching The Craft and It dawned on me that their world was now! If you can believe it you will see it! And why wouldn’t you!? #seetheunseen #magic #womenininnovation #science #alchemy #curiosity #modernwitch #ideas #innovation #chemistry #materialgirl
Bowker says its available in a variety of colours ranging from bright red to subtle pastels. “If you have red hair and you’re in the wind it might go blue. So what we did was look at data patterns of weathers and the environment in different countries and tailor the colour changes to correlate with those.”
Launched at London Fashion Week in collaboration with Storm Models, the dye is currently semi-permanent, which means it lasts over a few washes.
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But before you get too excited and run off to your nearest store to buy it, it’s unfortunately not yet available to the retail market. THE UNSEEN are currently still looking for commercial partners to bring this mesmerising product to you.
This FIRE dye is giving us serious hair goals and we’re dying to get our hands on it.