Why is it so difficult to say: "Can I have Emergency Contraception please?" It is safe and effective and it is available over the counter from any pharmacy, without a prescription. You don't have to give an explanation, you just ask for it.

My friend who is a very assertive 30-year old business owner told me the following story with great animation: She Googled 'the morning after pill' and thought that armed with the medical term 'emergency contraception' she will just walk up to the counter and ask for it.

When the conservative-looking middle-aged pharmacist asked her what she wanted, she kept her hand over her mouth to show off her wedding ring, but could not get the words out. After a torturous few minutes she finally got the message across.

In case you want to be in a better position when you ask for emergency contraception, here are the facts:

• It should be taken 12 to 72 hours after you had unprotected sex, but the sooner the better
• The newer products can be taken as a once-off dose, but make sure you follow the instructions
• It prevents ovulation and does not cause an abortion
• It does not protect you for the rest of your cycle – you could fall pregnant later in that cycle again
• It could delay your period for up to a week – so don't freak out!
• It will not protect you against STIs
• If you are on the pill, but have not been taking it regularly, you could drink four tablets of your pill at the same time and then four tablets 12 hours later for emergency contraception (for preparations with 35ug of oestradiol or less). This is not as safe and effective, but much better than an unwanted pregnancy!