We love this time of year. We always get excited around mid-November, when the weather heats up and the prospect of holidays, parties and general fun in the sun is on the horizon. The party season is almost upon us, we can smell it!

When party season dawns, it's time for a new dress. If you've got an old faithful that you haul out for every Christmas cocktail party then good on you but perhaps it's time for a little something new? This season, party dresses are all about the ultra-feminine nipped-in waist, Mad Men-style tea frocks and a touch of real flower power. Are you brave enough?

When choosing a new party dress, that you want to last the seasons and still look good in five years time, then here are a few things to consider...

  • Bold pattern and print is in vogue now and can look amazing, but if you're searching for a wardrobe classic that you are willing to spend some money on and that you want to last a long time, then go for solid colour. They don't call the LBD 'a classic' for nothing.
  • Consider the length. We don't want to put you in a box and say it depends on your age, because these days, that doesn't matter. However, too short and next year you might be regretting your boldness. On the knee or slightly above is sexy, feminine and more versatile.
  • We always think that simplicity is the key to beauty. For a classic party dress that you can wear to a posh cocktail party as well as a day wedding go for something simple that makes you feel amazing whenever you slip it over your head.
  • Keep an eye on what's on the catwalk at fashion week. They can be extreme, but they'll give you an idea of where the trends are headed for the next season.
  • Always take a friend with you to give you a second opinion!