So, you've obviously seen our website (please let us know what you think by commenting on the pages!) – now time for the magazine.

You're going to have to wait five weeks for the real deal but, because we couldn't wait that long to get the brand out there, we've put together a 20-page sneak peek that's bagged with all October copies of Men's Health, Runner's World and Bicycling. Make sure you get your hands on a copy!

We're working away on getting the launch issue together. The first designed pages have just landed on my desk (looking amazing!) and as I write, our stylistas are holding a casting for our fashion pages. The guys around the office are delighted!