By Zinhlezonke Zikalala
Yup you heard right!
Adidas and Parley have changed the game, they’re making something great from something bad. Initiating a very eco-friendly future, they introduced an UltraBOOST Uncaged running shoe made purely from ocean waste. How cool is this?
“We will make one million pairs of shoes using Parley Ocean Plastic in 2017 – and our ultimate ambition is to eliminate virgin plastic from our supply chain,” says Eric Liedtke, adidas Group Executive Board member responsible for Global Brands.
This revolutionary footwear will launch mid-November 2016, with 7,000 pairs available globally.
So, the UltraBOOST Uncaged Parley features a Prime knit upper made from a mix of Ocean Plastic, created from plastic waste retrieved by Parley coastal interception and clean-up operations in the Maldives (95%), and recycled polyester (5%); with each pair re-using eleven plastic bottles. The shoe laces, heel cap base material, heel webbing, heel lining and the sock-liner cover are also made with recycled materials. Its design is inspired by ocean waves, to reflect the shoe’s unique story and adidas and Parley’s commitment to end the cycle of pollution in the oceans.
How Does It Look?
You be the judge…
Should You Get It?
We don’t see why not. It’s a world changing movement. See this cool vid!
UltraBOOST Uncaged Parley will be available in limited quantities at adidas ecomm launching at 10am on 15th November for R2 799.
Read More: 3 Things That Can Impact Your Running Pace