We all do it. You know, stamp our carbon footprint all over the planet. As motorists, we pump CO2 (the bad stuff) into the atmosphere with every kilometre we drive. But the good news is that we can easily reduce these emissions.

So while we’re eco-shopping and recycling everything we can, how is the global tyre firm Continental reducing its carbon footprint? They’re designing fuel-efficient tyres. And, in the last five years, Continental has reduced CO2 emissions during production by more than 30 percent per product ton! The current global discussions around climate protection and the latest CO2 target values for the automotive industry underscore the fact that Continental’s hybrid systems are already offering forward-looking technology.

Continental’s Green Plan:
• Use specially engineered materials to generate less heat while driving.
• Design tyres to roll with lower resistance, which reduces strain on the engine.
• Develop tyre pressure monitoring systems.
• Reduced CO2 emissions during production.

Did You Know?
Inflation is also key in petrol consumption and the subsequent CO2 emissions. Calculations show that, in the US alone, the fact that commercial vehicle tyres are underinflated by an average 12 percent increases annual diesel fuel consumption by around four-billion litres and generates more than nine-million tons of easily avoidable CO2 emissions.

What Can You Do?
• Reduce the weight of your vehicle.
• Check your tyre pressure and balance.
• Fit fuel-efficient tyres.

Continental’s tyre pressure monitoring systems can already help slash CO2 emissions. So by driving on tyres designed to reduce petrol consumption and keeping tyres inflated to the correct pressure (and monitoring this pressure), every motorist is already lessening the impact of their carbon footprint. It doesn’t have to be difficult to make a difference – you just have to make smart choices.