For the study, published in Psychology Science, 47 female varsity students were shown Facebook profiles of men who,
a.) they were told, liked them a lot,
b.) liked them a bit, or
c.) were vague about their feelings.

The women were most attracted to the men who didn’t show interest.

Study author Dr Erin Whitchurch believes the same effect occurs with men.

WH Tip: So to pique a guy’s interest, consider keeping your attraction on the down-low. (Which is why we continue to ignore Ryan Gosling.)