This post is sponsored by Forever New
Forever New’s latest Active fashion offering is hot, hot, hot!
A bit of background about the brand
Forever New is a fashion, clothing and accessories brand founded in Melbourne, Australia. Having emerged in late 2006 as a start-up retailer, it’s blown up and now trades globally.
Now the best news ever: Forever New are releasing a collection of sportswear, arriving in select stores and online from 27 February 2017.
The low-down on the new collection
The high-performance and technical “Active” range has been designed for the style-conscious fitness lover. “Each material, stitch and detail is designed for the most comfortable workout.” explains Global Brand Director Carolyn Mackenzie.
“Our fabric is quick-dry, antibacterial and sweat-wicking (draws moisture). Mesh inserts ventilate the body and make the garments more breathable.”
“Each style was specifically designed for the female body – the leggings have flatlock, curved, silicone filled seams that support the body’s shape during movement, as well as contour in all the right places.”
A glimpse at some key pieces:
Rosa high-rise leggings and Zoe active tank
Saige wrap-knot sleeveless tank and Indie bra top
From barre to brunch – no sweat!
The decision to expand into active wear was a natural progression for the brand, explains Mackenzie. “The Forever New girl is fun, stylish and enjoys the active lifestyle. It only seemed fitting to arm her with style and confidence when she works out.”
The collection, priced from R399 to R999, includes a selection of sport crops, active tanks, high waist and mid-rise leggings, along with gym bags, water bottles and tech armbands.
Ambassador of Forever New Active, Brooke Hogan, says she’s thrilled to have found both beautiful and supportive fitness gear. “The pieces are very stylish – they make me feel so good and will take me from my morning walk straight to brunch with my friends.”
Check out Brooke in action with the new collection here:
Available for purchase from 27 February in Sandton, Mall of Africa, Menlyn, Gateway, V&A and online at www.forevernew.co.za