At one point in time, toner was overwhelmingly associated with oily-skinned teens who needed to zap the different types of breakouts. Because of that, it became relegated to the beauty back burner for anyone over the age of 30 – drying, stingy, smelly were all words used to describe the alcohol-rich astringents that ultimately left skin as parched as the Sahara.
But experts say toners have come a long way – and deserve a second look.
No longer one-size-fits-all, you can find a variety of formulas designed for every skin type, providing a more targeted solution. Sure, there are toners that can help cleanse by removing layers of make-up and sunscreen, but there are also products that can mattify, exfoliate, and even fight the visible signs of ageing like wrinkles and dark spots. “Facial toners have made a comeback thanks to the widespread popularity of Korean skincare brands, which tend to espouse a highly-involved, multi-step regimen,” says Christine Choi Kim.
Meet the experts: Christine Choi Kim, MD is a dermatologist based in Los Angeles. Rebecca Kazin, MD, is a dermatologist in Washington, DC. Estee Williams, MD is a dermatologist in New York City.
But even if you aren’t interested in cultivating a ten-step skincare routine, toner still has some major benefits for your complexion, no matter your skin type or tone. Curious to know more? Keep reading for exactly how to use facial toner, according to experts.
What Exactly Is A Toner?
Facial toner is basically the in-between skincare step. It’s meant to be used after washing your face but before applying your serum or moisturiser. “Historically, toners were used as a way to balance the pH of the skin after using an alkaline soap product for cleansing,” says Rebecca Kazin. Now, as our cleansers tend to be more pH-balanced and gentle, toners have evolved to a skincare category all their own.
Dr. Kazin adds: “The thought process has changed from toner being a purely astringent product to one that provides multiple benefits.” As for their alcohol content? Today’s toners are typically water-based.
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What Are The Benefits Of Using A Toner?
Face toners prep the skin for moisturisers and serums while getting rid of excess oil and stubborn dirt or make-up leftover on your face after you wash it, says Dr. Kim. But they’re not a replacement for washing your face. Just think of facial toners as the extra credit rather than the shortcut of your skin-care routine.
The reformulated toners of today are used to target a varying array of skin concerns – from acne to dryness to ageing, says Dr. Kim. Like their predecessors, some toners are formulated for oily skin. “A toner with a combination of glycolic and salicylic acids can keep oily skin matte throughout the day,” says Estee Williams. Other toners are for drier skin types and contain hydrating ingredients. “Some newer formulations are even toner-serum hybrids with more substantial gel or lotion textures,” Dr. Kim explains.
How Do You Use Toner?
Thankfully, figuring out how to use one of these products is straightforward. You should use toner after washing your face, and before using serum or moisturiser. To apply, soak a cotton pad with your toner of choice, then gently swipe it over the face, neck and chest, starting at the centre and moving outward. Use a fresh cotton pad for each area (typically three to five pads in total) to avoid spreading dirt or impurities across the skin.
For a more sustainable approach, skip the cotton pads and instead pour a few drops of toner into clean hands, then press directly into the skin.
For best results, apply toner both morning and night. However, if the skin is sensitive, start with once a day or every other day. Remember: These toners contain potent ingredients. And for more astringent formulas (designed for oily or acne-prone skin), use it every two days before gradually ramping up.
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Who Should Use A Toner?
“Really anyone,” says Dr. Kazin. “It is just based on the benefits of a particular toner.” And since the benefits of facial toners are as vast as the benefits of serums, it’s all about finding the right one for your skin type or concerns.
What Should I Look For In My Facial Toner?
Dr. Kim suggests looking for ingredients specific to your concerns. Here are some examples:
- Rosewater for hydration
- Chamomile for soothing
- Tea tree oil to fight oil and bacteria
- Aloe vera to calm inflammation and redness
- Vitamin E for hydration
- Plant stem cells for antioxidants and anti-ageing properties
Paula’s Choice Skin Perfecting 2% BHA Liquid Exfoliant
Best Overall Toner

Cult-favourite for a reason. This salicylic acid toner gently unclogs pores, smooths texture and tackles breakouts without stripping the skin. A multitasker that suits most skin types – and an icon in skincare routines worldwide.
L’Oréal Age Perfect Refreshing Toner
Targets: Mature / Ageing Skin

A gentle, vitamin-enriched toner designed for mature skin, especially post-menopausal. With Vitamin C and B5, it helps rehydrate and energise the skin after cleansing, leaving it soft and radiant over time. Perfect for those seeking comfort and glow without actives like acids or retinol.
The Ordinary Glycolic Acid 7% Toning Solution
Best For Exfoliation, Texture, Dullness

This AHA exfoliator works hard to resurface dull skin, fade pigmentation and boost brightness over time. Affordable, effective and loved for a reason.
Clarins Toning Lotion with Aloe Vera (Alcohol-Free)
Best For Dry, Sensitive Skin

A luxe, ultra-gentle toner enriched with aloe vera and saffron flower extract to hydrate and soften dry, delicate skin.
Pixi Clarity Tonic
Targets Oily Skin

A clarifying blend of salicylic acid, glycolic acid and probiotics to help balance oil, fight breakouts and refine pores. Loved for delivering results without over-drying and ideal for combination to oily skin.
Neutrogena Soothing Clear Mist Toner
Best Budget Toner

Affordable and effective, this mist toner hydrates and soothes with turmeric extract – ideal for sensitive or acne-prone skin. The spray format makes it perfect for refreshing skin on the go.
So, yes, cleanse well, slather on serums with proven active ingredients and drench your face in moisture – but don’t forget this transition step – it may make all the difference in your skin. Can you say, glowing?
This article by Sabrina Talbert was originally published on Women’s Health US.




