This New Nike Campaign Will Inspire You…

Women's Health |

By Jamie Hergenrader; Photography courtesy of

…Because fitness is for every shape and size.

We all know you don’t have to be a size two to love getting your sweat on at the yoga studio or gym. But, ironically, many fitness apparel companies have been slow to appreciate that fact in their ads.

That’s why we’re so obsessed with this new Nike campaign, featuring curvier models donning the new Pro Bra Collection. The brand casually dropped the images on Instagram a few days ago—without a single mention of the phrase “plus-size” in their captions. Model Paloma Elsesser was featured in the the first photo released on the ‘gram.

A photo posted by NikeWomen (@nikewomen) on

It’s received more than 71,000 double-taps and hundreds of comments praising Nike for representing all body types. She posted additional pics on her own account, too.

A photo posted by Paloma Elsesser (@palomija) on

Claire Fountain, the founder of Trill Yoga and well-known body positivity advocate, was also photographed for the campaign.

A photo posted by NikeWomen (@nikewomen) on

Great work, Nike!

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