7 Things You Should Know Before You Take On Black Friday This Year
Yep – Black Friday is upon us once again. On 29 November, South Africans will be spending money like they’re never going to need it again, and so will you (probably). But before you wake up on Saturday, 30 November with an empty wallet, buyer’s remorse for items you probably won’t be able to return and hating yourself for the reckless financial decisions you’ve just made before the festive season – continue reading…
Before we kick off our survival guide for Black Friday, let’s take a look at a few stats. According to a PricewaterhouseCoopers (PwC) report, nine out of 10 South Africans know what Black Friday is and “rational decision-making abilities” are at their weakest on Black Friday. Lol!
True to this, Black Friday 2017 saw card transactions doubling on the day (compared to the daily average).
PwC also noted that retailers have started having a longer promotional period and Black Friday is slowly changing into “Black November”.
In 2018, Takealot Black Friday consumers spent R11.5 million in the first hour and the total transaction value on the day was over R196 million. And these are the numbers for just one online store!
“The Black Friday sales frenzy can trigger our deepest emotional and cognitive responses and can lead us down a path of unnecessary spending,” the report says. “By pausing to consider the factors above and our true consumption needs, we are better prepared to make the most of what Black Friday has to offer.”
On that note, let’s look at some of the things you can do to get the best out of your Black Friday experience:
Make a list
Make a list of what you want/need to get before looking at what’s going to be on special and which items are going to have the best deals. Your list doesn’t necessarily have to be set in stone – it can be amended and adapted – but at least it will give you a clear idea of what to look out for and what not to waste your money on.
Protect your valuables
Black Friday is a petty thief’s favourite time of the year. Make sure to leave non-essential valuables at home and to carry a bag with lots of inner zip sections and hidden storage pockets to place your stuff. Also, carry a bag you can throw across your body so it’s not so easy to snatch.
Get a shopping buddy
Most things are done better in groups of two. Just like getting a gym partner, having someone with you as you do your shopping will make you feel safer, foster accountability for your purchases, and it might make the experience a lot less frustrating.
After you’ve made your list, part of your planning should include a casual visit to the store(s) you’ll be shopping at. Firstly, this is a great way to see just how much of a bargain you will be getting on Black Friday. And secondly, you can suss out where exactly in the store the products are so that you can be as efficient and quick as possible on the day.
The same way you look for a traffic department or home affairs that’s the least busy, you should look for a shopping centre/store in an area that isn’t necessarily popular and won’t be busy. Not only will this give you peace of mind, but the store(s) won’t run out of items quickly and you could score better deals.
We all know what the first rule of an Idol’s audition is: get there as early as possible. This applies to Black Friday too. Remember that 9/10 South Africans know about Black Friday, so you’re not the only one who’s going to be shopping for deals. The early bird catches the bargain.
Keep it online
In 2018, 68% of the people who shopped Black Friday specials on Takealot did so from their phones. And with other online stores such as BidOrBuy, Superbalist, Zando, Loot and so on participating in the massive sale day, there isn’t a lot of reason for you to leave the house.
You can do all your shopping from the comfort of your bed on your phone, but be sure to set your alarm for 23:50 (10-minutes before midnight) on 28 November and get in on the deals before the websites start to crash!
BusinessTech put together a list of stores guaranteed to have Black Friday specials this year (it’s time to get that spreadsheet going!):
- Cell C
- Dion Wired
- Flight Centre Travel Group
- Foschini, Game
- HiFi Corp
- Incredible Connection
- Mr Price
- Mr Price Home
- Pick n Pay