This Bold Activist Shares Her Story About How She Promotes A Gender-Equal Society

She's unapologetic about her success.


Women's Health |

Melene Rossouw has always had diverse interests, ranging from law and politics to humanity as a whole. She’s served in the Constitutional Court of South Africa, the Western Cape High Court and she’s currently the founding director and executive director of the non–profit organisation, Women Lead Movement. This bold activist shares her story about how she promotes a gender-equal society.

Hope for Humanity

Melene is a qualified attorney, with a master of laws degree in public and constitutional law. Her more than 12 years of work experience in the legal, governmental and nongovernmental spaces has led her to work as a legal researcher, national cabinet committee secretary, ministerial spokesperson, special projects manager and advocacy director.

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“My journey in the legal and public sectors has prepared me for my current journey,” she says. At the moment, she works in the NGO space and advocates for gender equality through her organisation, Women Lead Movement. She does this not only through what she learnt at university and throughout her work life, but she serves humanity with her heart, personality and character too. “What I love about the NGO sector is that it allows you to create your own path, based on your vision and mission,” she adds.

The Power of Activism

Melene never imagined she would work for an NGO, but she also never knew she would become an internationally recognised activist for gender rights and equality. For her, it has always been about justice, equality and fairness. “When things are evidently unjust, it stirs deep emotions within me to a point where I can now speak truth without fear,” she says. Melene explains that it’s about having the courage to challenge the status quo irrespective of the consequences attached to it.

Community Development, Gender and Human Rights

Melene’s objective is to use her skills and experience to drive social, political and economic empowerment initiatives in local communities. Her greatest aim is to educate women and girls to become leaders, from a grassroots level. “In a world of negativity, we must bring hope and positivity in whatever shape or form. My gift is being able to motivate, encourage and make them feel good about themselves and their lives,” she says.

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Saying yes!

Melene’s long-term goal is to have a positive impact on the world and its people. “It’s about saying yes to every opportunity that comes your way. Saying yes adds to your substance, builds your character and resilience and influences your ideology about the world,” she says.

Go on and hustle!

The inspire series is powered by Clarins and, along with Go Hustle, aims to motivate women to go for their goals — career, life or otherwise. Go Hustle is a career platform that aims to help young professionals to navigate being a woman in the modern working world by picking the brains of the best in the business and connecting them with other curious creatives. It’s dedicated to helping you turn your passion projects into your nine to five.

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